Digital investigation that moves.
Our spotlight shines on strategic and
investigative consulting.
Our differentiators
Product portfolio
Investigative analysis and concepts for corporate planning and management decisions in marketing and communication
- strategic corporate governance
- strategic marketing
- CONQUADOR for content and network analysis
- digital analysis and concepts
Strategic
marketing
- effective brand positioning
- strategic target group definition and persona development
- accelerator concepts for successful lead generation and better conversion
- quantitative and qualitative user research
- online tracking, testing and KPI concepts
Effective brand positioning
- benchmark analysis & consumer trends
- brand essence and differentiators
- Limbic map
- archetypes brand mapping
- brand values
Strategic target group definition and persona development
- clearly defined target groups
- Limbic map positioning
- personas with goals and frustrations, buyer motivation and personalities
CONQUADOR - data intelligence tool
- CONQUADOR is a data intelligence and strategy tool for managing directors and marketing teams
- CONQUADOR objectively analyzes all publicly available content on the web, including online news, social media channels, forums and online magazines, based on defined keywords related to the company, brands, products, campaigns, people, etc.
- media & sentiment analysis
- influencer & competitive analysis
- network analysis & identification of leverage effects
Conversion potential analysis
- User experience (UX) insights: customer journey, experience mapping, navigation, usability
- strategic communication insights: consistent communication of differentiators and lead magnets, emotional triggers, customer points, content, etc.
- prioritized roadmap for:
- improved conversion and new features/hypotheses
- online marketing growth opportunities
User research
Quantitative methods:
- UX-tests
- real-time surveys on your website or interviews with remote users (e.g., crowd testing)
- online surveys
- insights from web analytics & CRM data
- crowd testing to identify bugs
Qualitative methods:
- workshops with stakeholders (e.g. valueproposition canvas or user designed canvas)
- focus groups with customers and/or service teams
- expert investigation
Tracking |
Data is king
- tracking check to ensure the right data is collected
- best practice suggestions for tracking, KPIs and reports
- concepts for new goals
"The magic is always in details."
Theodor Fontane
Get in touch